ADVERTISING / MARKETING

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SPCA Multi media campaign

Follow the banner link to mini site to view 3 bi-lingual videos - and sign the pertition!

Cinema, press and online

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HSBC TipSwap e-marketing

An email campaign to promote online banking services and draw attention to specific offers available online. Hong Kong Effies Award

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HSBC Online Tax Pay Integrated

Paying annual tax bills by credit card online earns large amounts of reward points. Campaign increased usage by 500% over the previous year.

New York Festival and Hong Kong Effies Awards.

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JF Asset Mngt. MasterSaver Integrated

Contrary to public perception, you don't need a large sum of cash to become an investor. With MasterSaver you can start with as little as HK1000 p.m.

John Caples International DM Creative Award.

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JF Asset Mngt. (re)branding Integrated

The company had been wholly owned by JP Morgan for some years and wanted to promote its global reach while still emphasizing its Asian roots and expertise. Today JF is simply a 'product' brand of JP Morgan.

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South China Morning Post Online/Press

The issue here was to get people to sign up or renew despite a substantial price rise of 60%. Using page view data, for targeting readers plus press, renewals actually rose 3% over previous year.

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McDonald's e-marketing

TribalDDB was tasked with interpreting many of DDB's TV campaigns for the online space and we usually created mini-sites of which these are some award-winning samples.